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Arming ourselves with the design and communication skills necessary to bring about positive change. Advertising. Graphic Design. Industrial Design. Environmental Design. Automotive Design.

Tuesday, July 03, 2007

MTV Switch: Global Warming Campaign

12 has come and gone. The reason for my recent lack of entries is not a lack of interest, rather a lack of time. Wieden+Kennedy Portland decided to hire myself and four others from 12.3 to begin a five person creative team. All of us art directors, writers and makers who float from project to project. The last few months have been crazy and hard and wonderful. More to come, I'm sure. But enough about the present, on to the past.

The last project that we worked on in 12 was a series of commercials for MTV's global warming campaign, Switch. We had a budget of $10,000 to produce ten commercials. Here are a few. The rest can be seen at MTV Switch. Enjoy. And try to listen to the message. That's the important part.

For this spot, we filmed 2,400 tealight candles with an HD Camera on a speedrail in a loading dock. 2,400 candles is unbelievably hot and we almost melted a $4000 camera. After filming, we animated the candles using a stop motion effect.


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