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Arming ourselves with the design and communication skills necessary to bring about positive change. Advertising. Graphic Design. Industrial Design. Environmental Design. Automotive Design.

Thursday, December 21, 2006

Wieden+Kennedy Seeks 12

Poppa Neutrino speaks with 12

Poppa Neutrino
, the only man to navigate a junk raft across the Atlantic, came to W+K yesterday to speak with 12. He's gearing up for his next project, a float across the Pacific to arrive in China for the 2008 Olympic Games.

Rafts are only a small part of Poppa's story. He has developed a philosophy of working towards a triad of desires to find happiness. He devised the unstoppable football play. And he wants the Common Ground Air Force to bomb our enemies with medical supplies, information, tortillas and socks. His book, The Happiest Man in the World drops in March, and he is currently accepting applicant for his Pacific voyage.

White Elephant

A little 12 video in which John Jay meets his match.

Tuesday, December 19, 2006

Eclectic Electric

Monaco based auto-maker Venturi is beginning limited (20) production on the Eclectic, a solar powered EV with a supplemental wind turbine mast that can be raised on cloudy days. Venturi is billing this as the world's first energy autonomous vehicle.

With a top speed of 32mph, and a full-charge range of 31 miles, it's a short and sunny commuter, but they're heading in the right direction. A slightly-less-limited round two of production will yield 200. At a cool $32k, expect these to fly off (almost) as quickly as the Tesla.

If the Eclectic isn't sexy enough for you, the naked Astrolabe or svelte Fetish might be closer to your alley. At a significant price premium, of course.

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Monday, December 18, 2006

Fingerbangers: 1 of 3

More to come...

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images that shape our world:

Sunday, December 17, 2006

The Alchemists

The Alchemists, a film presented by The One Club pulls back the curtain to reveal the minds behind the most iconic and influential advertising of all time. Told from the vantages of Lee Clow, George Lois, Phyllis K. Robinson, Hal Riney, and of course Dan Wieden, this documentary will show the side that most people never see. Not sure on the release date, but you can catch the trailer here. Great name, by the way.

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Saturday, December 16, 2006

NYT Magazine Year in Ideas 2006

The cover tells you how brilliant it's going to bee. I'm sorry. Here are some of my favorites

The Beer-Gut Flask:

Underdevelopment of Reno came up with this lil' gem. Sort of a reverse Camelback, the beer-gut flask allows the user to discreetly tote 80oz. of brew in a squishy belly bladder. Created to smuggle your drink of choice into sporting arenas, it seems to work better covered by a shirt.

Each person’s vote counts as a lottery ticket. One ticket wins $1 million, 1,700 win $1,000. Voting jackpot would come from the state’s unclaimed lottery fund. A lot of people forget to pick up their lottery winnings, enough to provide $2.7 million every two years per state.

Odds of winning the $1,000 are about 1 in 2,500. And since socioeconomics plays a big part in voter turnout, the good odds will get new voters to the polls. Today, it’s the poor and minorities who vote in the lowest numbers. The nonvoters are usually people working two or three jobs and struggling to pay the bills.

One-Man Blimp:
102 feet long by 70 feet wide and the cost shouldn’t be more than $200,000. And you don’t need a hangar; the craft folds and deflates in less time than it took to dismantle your wedding tent.

"If it spontaneously combusts you could say, 'Oh, the human!'"
-Mike Illick

Energy-Harvesting Floors:
My personal favorite. The average human being generates about eight watts of energy with each step, most of which is expended as vibration. It doesn't sound like much, but with 30,000 or more people passing through a major-city subway hub at rush hour, this could generate amazing power.

The Facility, a London architecture firm, sees it as an opportunity. The company proposes putting small hydraulic generators in floors to capture vibration and convert it into electricity. This could, presumably, also be applied under roadways to power streetlight, and traffic signals.

Reverse Graffiti:
The British artist Paul Curtis prefers to call it clean tagging or grime writing, cleaning an dirt area to leave a message. The legality of the process is questionable, but it often prompts building owners to clean up.

Kite Ship:
, which makes “very large free-flying sails”— basically, giant traction kites that harness the wind to pull very large free-floating objects. Ideally suited for reducing energy consumption among cargo ships and oil tankers. Working in tandem with an engine, the kites could allow fuel savings of 15 percent to possibly 30 percent.

Kenguru Wheelchair Car:
The Kenguru’s hatchback flips open so a wheelchair can roll right in and lock into place, which means the driver doesn’t have to climb into a driver’s seat. Because the steering column is a joystick, paraplegics and those with limited arm range can steer. The car is powered by a rechargeable battery and has a peak speed of 25 miles per hour.

Wine That Ages Instantly:
Japanese inventor Hiroshi Tanaka has discoverd a way to speed up the wine aging process. He pours the wine into a 70-pound container outfitted with an electrolysis chamber. A few-second electrical zap gives the wine a slight charge, which breaks up the water molecules and allows them to blend more completely with the alcohol. Voilà: Instantly-aged pinot noir, “smoother and more mellow than before,” Tanaka’s American partner, Edward Alexander, claims. The video explains it all very strangely.

See the rest of the ideas at NYT Magazine.

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Gathered by Zurich Insurance and ARUP, this brochure outlines where they think residential buildings should be in 74 years:
"By around 2080 our relationship with our home might have changed beyond all recognition. Working in partnership with Arup Associates, Zurich has identified what the house of the future might look like."
Unfortunately, their timeline is far too pessimistic, as most of the residential technology they refer to is already available. Let's take a lookie and see what we can be doing now.
  1. Energy efficient cars: already here.
    Tesla, Phoenix Motorcars, Smart EV
  2. Buildings which harness renewable energy: already here.
    Windsave, Sunforce, $600 DIY Solar Kit
  3. Storm water management: already here.
    Waterwall, LUMI Rainwater Storage
  4. Grey water systems: already here.
    Toilet Lid Sink, Under Sink Toilet Greywater, Recycle Bath Water
  5. Self cooling/heating homes: already here.
    Green Roofs, Geothermal, High Performance Windows
These are only a few examples of already available technology that will allow homes to be energy independent (possibly even producing energy in excess). While I appreciate the gathering of this information, we need to take far more initiative to solve our energy crises. Consider the brochure an intro to "Off the Grid 101." This from Treehugger.

green my mac

Greenpeace has decided to lovingly chide Apple with their latest campaign, and I have to say that the approach is one to be admired. With a history of slinging megaphoned epithets towards oil tankers from rafts, Greenpeace is getting a little more p.c. to tackle Apple's industrial waste woes.

Possibly they realize guilting someone to action isn't always the best solution, possibly because many Greenpeacers are Mac junkies; either way, it's nicely done and it's getting a response.

With a clean mock-Mac layout, and a simple welcoming call to action, this may be the non-polarizing request that Apple needs to bring about positive change.

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Friday, December 15, 2006

table intelligentsia

Radially Expanding Table from Fletcher Capstan.

Walking Table shown during Dutch Desgin Week in Eindhoven, Netherlands.

They're taking over!

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Sunday, December 10, 2006

Mike and Maaike: Juxtaposed: religion

For fear of coming off as some sort of whacked-out zealot, I don't know if I would ever display this in my living room, but I think the hearts of designers mike & maaike are in the right places. This well-designed and well-intentioned collection literally places the texts of 7 major world religions at an equal level. While buying this may do little to save your soul, giving this as a Christmas/Chanukah/Kwanza/Tet/Festivus gift just might. That or reading the books.

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Saturday, December 09, 2006


For the month of October, 12 took over the gallery space at Powell's and created work that challenged / mocked the line between art and advertising.

Amy Sedaris loves Brandland!

So does PC guy, John Hodgman.

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Tuesday, December 05, 2006

more from good...

For the inaugural issue of Good Magazine, 12 was asked to create the opening spreads under the theme "I heart America". Good later decided to turn all 34 of the spreads 12 created into a booklet for subscribers. Here are a few of those spreads. Stay tuned for a Portland Good launch party early next year...

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Saturday, December 02, 2006

Blowhole: the hole!

For Halocene's 3rd annual mini-golf challenge, we created
Blowhole: the Hole! We fashioned a 16th century whaling clipper, dubbed the Sloop John J, and a mechanical whale, equipped with functional mouth, eyes and ball-levitating blow hole. Although she only worked about one out of ten times, the payoff was enough for best in show.

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staying alive: mtv global aids campaign

For the dubious 25th anniversary AIDS virus, MTV asked Lowe, Ogilvy, 180, Y&R and Wieden+Kennedy 12 to create spots that would cover issues from monogamy to protection. Check it. There are some great spots. I happen to be partial to fingerbanging.

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