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Arming ourselves with the design and communication skills necessary to bring about positive change. Advertising. Graphic Design. Industrial Design. Environmental Design. Automotive Design.

Monday, November 28, 2005

quality control

Today in class we discussed quality. Whether quality is something that can be defined, or whether it is an innate sense with no need of definition. As knowledge increases within a subject, the ability to detect quality is honed, and that without quality is filtered. When we are new, we lack discretion, often unable to discern quality in music, in movies, in books. As we gather information, we dispose of the mediocre--the sappy ballad hacks, the cut and dry "B" films, the Grishams. Slowly we gain appreciation for the un-played notes of jazz. We value the way auteurs control every aspect of their films. As artists, we begin to seek subtlety in color and form, shun the obvious for the challenging solution, and create layers of depth within our pieces.

We watched several commercials and videos today that different people had interpreted as possessing quality. One in particular seemed to capture the class. This is a commercial released recently. I won't mention the company (it is shown at the end) because I don't want you to have any forethought when watching.
  • advert
  • The consensus was that it was quiet yet powerful; a simple, amazing idea translated on a major scale. Every person agreed that this was a quality concept.

    If, in general, people in similar circles of interest develop very similar concepts of quality, can we say that quality is defined by our surroundings? Or is quality something that develops in the way in which a body develops? Is quality relative, or absolute?

    Tuesday, November 08, 2005

    collective consciousness

    This video is an exerpt from the Hillman Curtis Artists series. All of the videos, including several other interviews with designers can be found at:
  • Hillmancurtis

  • It is not enough to make it pretty. It must go much deeper. We've been given far too much to leave it at only skin deep.

    Designers, by nature absorb. In order for us to be effective communicators, we must take in, filter, and then interpret the world around us. Anyone truly involved in the absorption process will develop a point of view, a response, an opinion, love, or hatred for that which they take in. When coupled with our ability to translate visually, this ability to absorb can become extremely powerful. We can create awareness, shift perspectives, sway politics, elicit emotion, generate revenue, enrage, and impassion.

    Emerson said, "Thought is the blossom; language the bud; action the fruit behind it." We create the thought. We possess the visual language. Pardon the pun, but we have the opportunity to be fruitful.

    In this interview, Victore says, "Graphic design is a big fuckin' club with spikes in it, and I want to wield it, I want to use it. I want to use it in its purest, its strongest, its fullest potential."

    It is seldom that we see such passion in a field of work. Are there issues evoke that level of passion in you? What moves you to action?